Consumer Packaged Goods

Revenue Management Labs supports Consumer Packaged Goods (CPG) and Retail clients with pricing innovations that deliver significant improvements in profitability within tight time frames. Success begins when companies begin to leverage new business models, technology, and data to develop impactful pricing strategies that drive bottom-line results.

Unique Challenges

  • Rapidly evolving consumers trends and tastes
  • Sharp shifts in input costs
  • Intense competition with constant pressure for increased trade support
  • Retailers evolving strategies to remain relevant in the omnichannel environment

Revenue Growth Opportunities

  • Value quantification versus relevant competitive alternatives
  • Developing and implementing new go-to-market strategies
  • Harmonized trade terms
  • Innovation price and positioning processes
  • Executing Price Increases
  • Determining Promotional Effectiveness & Efficiency
  • Achieving the Right Pricing Architecture