Author: Peter Sullivan
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Featured in FastCompany: A World Cup Ticket Was a Steal
Avy Punwasee, Managing Partner at Revenue Management Labs, was featured in Fast Company arguing that this summer’s $2,000 World Cup tickets were priced fairly once you compare them to the right thing. Avy’s take: the backlash judged the ticket as a commodity when it should have been judged as a once in a lifetime experience.